PUBLISHING ART DIRECTOR 1999-2016
INDUSTRIES: MOVIES | STREAMING | SPORT | COMPUTING
2007-2016 Art Director Bauer-Media Empire Magazine
2005-2007 Art Director/Graphic Designer Horwitz Publications Golf Australia Magazine and Inside Sport Magazine
1999-2005 Graphic Designer ACP Magazines APC (Australian Personal Computer Magazine) and PC User
Responsible for the design of publications to adhere and improve the branded style while working collaboratively with internal management and stake holders such as editorial, production, sales and marketing teams to deliver the monthly magazines to tight monthly deadlines. Created eye-catching covers and features to captivate new and existing audiences. Redesigned magazines periodically to remain fresh with current design trends.
Development of online, social, EDMs, marketing and brand advertising collateral as well as the creation of special editions (inserted supplements) and books. Communicated with external clients for the sales team on the development and execution of advertorials.
Created eye-catching covers, features, illustrations and infographics using advanced Photoshop and Illustrator skills.
Empire Highlights:
• Winner: Publishers Australia Excellence Awards Special Edition of the Year, EmpireTV, 2014
• Finalist: The Maggies Magazine Cover of the year-2014
• Winner: The Maggies Best Youth and Entertainment Cover of the Year, 2013 (James Bond double gatefold)
• Winner: Australian Magazine Awards General Interest Category, 2009 and 2012.
Golf Australia Highlights:
• Golf Australia redesign resulted in connecting with its audience (AB 40-65 high income spenders with over 55% earn $80K+) and elevated it to a premium position to become the number one selling golf magazine in Australia.
• Developed new guidelines for Golf Australia that delivered consistent strong covers, font uniformity, creatively inviting features and ease of navigation (logical designed content pages, colour coding and identifiable icons and logical presentation of data with charts, infographics and tables).
